The Shelbs Meow

As I wrap up my adventure in my marketing class on media literacy and social media, I can’t help but pause and reflect on what I have learned. Marketing no longer runs on the basic paper, it is a whole new entity on its own.  Marketing is thinking outside the box. Marketing today gets you to blend iPhones in a blender for a campaign that leads into its own entity. (This is a real thing, search “ Will It Blend? ”) Technology offers us marketing that can customize our interactions; emails that guide us to product that actually apply to our needs, or paper ads that offer a solar panel for charging your phones.  Millennials are navigating this terrain as they enter they begin to be the largest  employment drive in the workforce. The creative juices force companies to cut the junk and prove their authenticity in order to obtain consumer support.  It is a truly wonderful time to see what is being shaped. There are so many tools and new interesting concepts. Th...

Let’s face it, we have all been a little too attached to our phones. The vibration is irresistible at this point; I mean, is it a text, tweet, like, post, message, email, reminder?! The list goes on and on.  But how much is too much? When are we too glued?  I have 78 apps on my phone. Is that a lot?  When I honestly first glanced at my phone I thought yeah 40(ish) apps for sure. Nope, nearly double that! That can’t be right… and yet it was. Am I seriously crazy? They all seem to nicely fit into little groups… You've got your finances group; the apps that let you peek into your financial situation, and of course Venmo  that lets you send and receive money between other friends/family institutions.  The social grouping, where you have everything to stay connected. Here I have all of my social media accounts. If I see that little notification in the corner, it just is telling me that someone is posting, liking or messaging me on one of my...