The Shelbs Meow

As I wrap up my adventure in my marketing class on media literacy and social media, I can’t help but pause and reflect on what I have learned. Marketing no longer runs on the basic paper, it is a whole new entity on its own.  Marketing is thinking outside the box. Marketing today gets you to blend iPhones in a blender for a campaign that leads into its own entity. (This is a real thing, search “ Will It Blend? ”) Technology offers us marketing that can customize our interactions; emails that guide us to product that actually apply to our needs, or paper ads that offer a solar panel for charging your phones.  Millennials are navigating this terrain as they enter they begin to be the largest  employment drive in the workforce. The creative juices force companies to cut the junk and prove their authenticity in order to obtain consumer support.  It is a truly wonderful time to see what is being shaped. There are so many tools and new interesting concepts. Th...

Let’s face it, we have all been a little too attached to our phones. The vibration is irresistible at this point; I mean, is it a text, tweet, like, post, message, email, reminder?! The list goes on and on.  But how much is too much? When are we too glued?  I have 78 apps on my phone. Is that a lot?  When I honestly first glanced at my phone I thought yeah 40(ish) apps for sure. Nope, nearly double that! That can’t be right… and yet it was. Am I seriously crazy? They all seem to nicely fit into little groups… You've got your finances group; the apps that let you peek into your financial situation, and of course Venmo  that lets you send and receive money between other friends/family institutions.  The social grouping, where you have everything to stay connected. Here I have all of my social media accounts. If I see that little notification in the corner, it just is telling me that someone is posting, liking or messaging me on one of my...

Social media is like its own animal, and as a millennial you know exactly what that animals habitat is and how to explore it. The world just hears millennial and thinks, “instant gratification” and “social media junkie.” Well, that is kind of true, but there is a clear method to our madness. We have this crazy method of being social yet distant in a very public way that is truly an art. There is a new social media etiquette, and it is critical to having a positive online presence.  Are you an internet distant millennial? Find out for yourself!   You might be an internet distant millennial if... You've ever opened a text and forgot to reply but then replied to the same person’s snapchat.   You might be an internet distant millennial if...  Pretended you didn't have a Facebook because you don't feel like getting a billion notifications from your aunt Wendy.   You might be an internet distant millennial if...  You’ve ghosted someon...

Digital marketing is a tool that can help you further your professional leaps. With that being said, it is extremely important to make sure that your next post isn't stepping on someone else’s toes. Copyright was a system put in place to protect the process of publishing an idea. This is important because it ensures that authors/creators of work are able to profit from their own pieces and this also protects them from someone intruding on their copyright. Meaning, if someone produces a graphic and you ‘copy and paste’ that graphic into your company’s digital media post without giving the original creator credit, you are infringing on their work without permission and that can leave you open to legal issues.  With the digital era racing in with a boom, there has been several different laws that have come into place to ensure copyright protection.  No Electronic Theft (NET) Act (1997)  This law prevented individuals from distributing copyright material ev...

Abstract The Anchor Fish & Chips is a popular restaurant and food truck located in Minneapolis, Minnesota. This article focuses in on the company’s many successes and improvement opportunities within their marketing. Discussed within this is: the four Ps of marketing (product, price, promotion, and place), a marketing plan with improvement suggestions, and a conclusion of the overall company. Feel free to check out their website for a deep sea look at The Anchor Fish & Chips:  http://www.theanchorfishandchips.com Introduction             The Anchor Fish & Chips (lovingly called The Anchor, by locals) is a classical restaurant that prides itself on being authentic, simple and delicious. It is a local favorite around the city of Minneapolis. The company has a first come first serve, no reservations, policy. Because of the popularity of their restaurant, The Anchor decided to try their hand at implement...