The Shelbs Meow

Digital marketing is a tool that can help you further your professional leaps. With that being said, it is extremely important to make sure that your next post isn't stepping on someone else’s toes. Copyright was a system put in place to protect the process of publishing an idea. This is important because it ensures that authors/creators of work are able to profit from their own pieces and this also protects them from someone intruding on their copyright. Meaning, if someone produces a graphic and you ‘copy and paste’ that graphic into your company’s digital media post without giving the original creator credit, you are infringing on their work without permission and that can leave you open to legal issues.  With the digital era racing in with a boom, there has been several different laws that have come into place to ensure copyright protection.  No Electronic Theft (NET) Act (1997)  This law prevented individuals from distributing copyright material ev...

Abstract The Anchor Fish & Chips is a popular restaurant and food truck located in Minneapolis, Minnesota. This article focuses in on the company’s many successes and improvement opportunities within their marketing. Discussed within this is: the four Ps of marketing (product, price, promotion, and place), a marketing plan with improvement suggestions, and a conclusion of the overall company. Feel free to check out their website for a deep sea look at The Anchor Fish & Chips:  http://www.theanchorfishandchips.com Introduction             The Anchor Fish & Chips (lovingly called The Anchor, by locals) is a classical restaurant that prides itself on being authentic, simple and delicious. It is a local favorite around the city of Minneapolis. The company has a first come first serve, no reservations, policy. Because of the popularity of their restaurant, The Anchor decided to try their hand at implement...

Amazon is simply a fascinating company. It not only survived the dot-com bubble but it thrived at offering consumers an online shopping experience. I have always had a love of Amazon. I highly value my Amazon Prime, and I probably use it a little too often. I will frequently cross compare items from gift registries at other stores to what is offered on Amazon. Often I can get the exact same item for a couple bucks cheaper AND I won't have to pay for shipping (easily my favorite perk of Prime)! It is no surprise that Amazon is a multibillion dollar company. It not only is it continuing to grow, it presents a strategic plan of   being transparent while capitalizing on the company’s electronic technology capabilities. Although I am sure there are hundreds of strategic objectives for Amazon, the main strategic implementation that jumps out to me when I evaluate their website is their e-business strategy. E-business strategy is when a plan is put in place to utilize technology reso...

What is content marketing and why do we need to worry about it?  Content marketing is the information that we choose to broadcast on the internet. This broadcast can be viewed on web platforms, such as (but not limited to) social media pages or company websites. Content marketing is not only the substance that we project out to the world, but also the strategy that goes behind it. If you have no aim, you will not be able to hit your target. It is important to have a strategic goal associated with the meaty content you post.  Say you are a small business that would like to create more awareness for your brand on social media. So you decide to do a “give away” on your company Facebook page. Your content will be a photo/video post of the product that you are giving away. Your strategy is a call to action such as “like and share this post to be entered.” NOTE: your strategy does not end after you have selected a winner. Good content marketing calls for you to go a step fu...

There are so many questions that wrap around blogging. How do you start a blog? What do you write about? Do you need a theme? What site do you even start one on? Well, there is no time like the present! So here goes nothing.  This is being written because I need to satisfy working on a blog for my MKM 454 New Media Literacy and Social Media class. Straight up, there it is, this is for a class. So when I say there is no time like the present, I mean, there is no time like when your grade depends upon it!  I hope you all (by all I mean the 2-3 people that fall upon this) enjoy my quirky humor and lots of random information on things you may have never cared about. The only bright side here is that several of my professors have said they love my writing. So…there is that nifty little bit if you stick around.  So cheers to this new adventure of blogging, we will see where this new road takes us! 🐾 I openly welcome any questions/comments/co...