A Marketing Hook, Line, & Sinker: The Anchor Fish & Chips
Abstract The Anchor Fish & Chips is a popular restaurant and food truck located in Minneapolis, Minnesota. This article focuses in on the company’s many successes and improvement opportunities within their marketing. Discussed within this is: the four Ps of marketing (product, price, promotion, and place), a marketing plan with improvement suggestions, and a conclusion of the overall company. Feel free to check out their website for a deep sea look at The Anchor Fish & Chips: http://www.theanchorfishandchips.com Introduction The Anchor Fish & Chips (lovingly called The Anchor, by locals) is a classical restaurant that prides itself on being authentic, simple and delicious. It is a local favorite around the city of Minneapolis. The company has a first come first serve, no reservations, policy. Because of the popularity of their restaurant, The Anchor decided to try their hand at implement...